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Marketing Analyst

Company: PARRISH ENTERPRISES LTD
Location: Enid
Posted on: January 23, 2023

Job Description:

Job DetailsLevelEntryJob LocationHQ Admin - Enid, OKRemote TypeN/APosition TypeFull TimeEducation Level4 Year DegreeSalary RangeUndisclosedTravel PercentageNegligibleJob ShiftDayJob CategoryMarketingDescriptionESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned::Sales ReportingIdentifying best possible system to use for Sales Reporting, and Analytics, which will provide sales data analytics of Customers, and Products at the direction of Vice President of Sales & Marketing (most likely using "Power BI" as the vehicle)Being the point person for the identification of, process development of, and providing direction for the usage of this system. This will include training all personnel using, and operating the system, throughout the organization. Pricing AnalyticsDeveloping and managing Pricing Analytical tools to provide guidance to the Vice President of Sales & Marketing, National Sales Manager, and Business Development Manager, such that profitable pricing policies are developed, and sales continue to be enhanced in a strategic way. This will provide the proper balance to market pricing strategies, and profit retention, as growth in the market is managed through our pricing policy. Manage the Pricing data, to provide recommendations to Vice President of Sales & Marketing, to be utilized in the final approval of pricing policyManage the Pricing Data for input into ERP system, once decisions have been made, and coordination with IT Department, to assure proper and expeditious completion of any required data uploadsMarket AnalyticsDeveloping system for identifying, tracking, and reporting economic indicators for key market segments (industry categories) which PT products are sold into, in order to spot economic growth trends, as well as predict future declining trends to help set strategic market planning and Program Development recommendations Provide reporting information to Vice President of Sales & Marketing on a consistent basis for usage with KPI publication(s)Develop a system for gathering, maintaining, and using Competitor Market Prices to help drive pricing policies and recommendationsProvide input, and data for pricing proposal for new Products, to utilize when Product Manager is establishing new product commercialization plansDeveloping Tools and systems to measure effectiveness of: Promotions/Program Campaigns, Product Commercialization success (sometimes new, sometimes existing products)Interaction Mapping:Marketspace (Rep Agency Employees, Distributors, Users, Competitors, Industry Economic reports)Marketing (Pricing Strategy input, Competitor Profiling, Value Proposition, Support Materials)Engineering (Product Development, Product Improvement, Product Redesign)Sales Management (Competitor Identification/data attainment, Market & Competitor Pricing feedback, Marketing Program success tracking)IT Department (Management & Personnel for Data Management)Website (Reporting availability & Control Recommendations for PT Employees & Rep Agencies)SUPERVISORY RESPONSIBILITIES This job has no supervisory responsibilities.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and use hands to finger, handle or feel. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl; and talk or hear. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus to use the computer.WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate due to the number of telephones and the amount of traffic in the office.QualificationsQUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EDUCATION and/or EXPERIENCEBachelor's Degree in Marketing: Marketing Research and AnalyticsSkills:Significant Excel Program mastery and usage (Pivot Tables, VR Lookups, Data Import/Export, interactivity with Corporate ERP System & Reporting development)Knowledge of PT's ERP system and software (Part of Training)Research capabilities (self-directed)Preparing Presentation Materials, along with conducting PresentationsTaking data, reports, statistics, and using for tracking, analytic summaries/recommendationsLANGUAGE SKILLSAbility to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals. Ability to write routine reports and correspondence. Ability to effectively present information in one-on-one and small group situations.REASONING ABILITYAbility to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.CERTIFICATES, LICENSES, REGISTRATIONSThere are no certificates, licenses or registrations required.

Keywords: PARRISH ENTERPRISES LTD, Enid , Marketing Analyst, Professions , Enid, Oklahoma

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